Catching a Fish in Norway: The Brand Against Fast Fashion

“Many fish make light work, and by joining us you are part of a radical tide changing the way fashion is sourced, produced and purchased - fighting the krakens of fast fashion.” – CAFIN

Catching a Fish in Norway (CAFIN) is an ethical, sustainable streetwear company based out of England that creates 100% Fair trade, 100% organic clothing. As a company, they are also 90% carbon neutral and are intent on revolutionising the global fashion industry.

Their ideology stems from the saying that “many fish make light work…” and that as a collective, they believe many contributions to changing the fashion industry will be the end of unethical, fast fashion. 

All their streetwear features either their fish logo, or their direct brand name, Catching a Fish in Norway. They sell basic tops, from tee shirts and hoodies to totes and athletic jackets.

Every piece in their collection is certified Fairtrade, as well as being created with 100% organic material, and are 90% carbon neutral. This is clearly reflected in their mission as they state that they “…believe in a fashion industry that values people, the environment, creativity and profit in equal measure.” Their incredibly ingenious approach at creating ethical clothing even allowed them to receive the Impact & Innovations Award in 2018 from the University of East Anglia.

In addition to their impressive story and innovations as a brand, CAFIN features a blog on their website, where they actively educate customers on the environmental and social effects of the global fashion industry.

An article regarding the effect of chemicals and genetic modification of clothing materials outlines the effects that these chemicals can have on the physical health of consumers, from skin irritation and nausea, all the way to various cancers and onset of organ disorders. Their blog is very informative regarding the effect that chemicals can have on consumers, further outlining their dedication to creating better options for customers, in contrast to their global competitors.

The blog also addresses the issues imposed by the fashion industry socially, and articles describing their efforts to combat these issues in their own products. Additionally, they post content about their clothing, look-books and inspiration for customers!

Although they are a small brand, Catching a Fish in Norway has big plans for sustainability in the fashion industry, and purchasing their basics is the best way to support the movement.

Shop the Catching a Fish in Norway collection here.